The human mind has a unique nature that we remember the very first and last minutes of an experience, better than all of the action in between. This is the reason why every advertisement or marketing promotion starts with the brand name and ends with it.Hospital brand building is no different in this aspect. The patient or the

With the ever increasing competition in healthcare sector today, hospitals face several challenges including the changing expectations of patients, rising costs, technology upgrades, economic recessions, upward surges in uninsured patient care and increasing demand for outpatient services. Healthcare Operations Management (HOM) essentially involves streamlining healthcare operations to improve patient experience. Hence, it is crucial that HOM aids hospitals

The 7S model is a strategic approach that describes how effectively a company may be organised with a holistic perspective to deliver the best outcomes. It was developed by Mckinsey Consulting. It defines seven key factors (shown below) that are integral parts of any organization that works synergistically together to make its operations successful.  These factors may be

The management of all sizes of healthcare practices have recognised the prominence of seamless patient flow at the hospital. In fact is the key for success and it has to be done just the right way in order to increase the efficiency and derive best results in terms of ‘Increased Patient Satisfaction’. Gone are the days when hospital

As the medical industry is slowly shifting from a service based care to value-based care, hospitals and healthcare operations management consultancies are challenged with improving patient care while reducing costs. As a result, they are finding it difficult to maintain a steady stream of income. The decline in cash flows and margins are another reason to significantly improve