Global
healthcare is assuming a new dimension as people are rapidly adopting
herbal remedies, natural substances and organic items for medicinal cure
and healing. One of the greatest impacts of this is the revival of
Ayurveda, a traditional form of Indian medical treatment. Recent studies
reveal that this revival is not only restricted to Asia but has also
widespread effects on Africa, North America and Europe and other
continents.
The Ayurvedic market is projected to grow at a Compound Annual Growth Rate of 16% until the year 2025. Presently, the size of the domestic market for Ayurvedic treatment in India is 4.4 billion USD and the usage of its medicinal products is prevalent in both urban and rural households. It is interesting to note that nearly 77% of the homes here are using Ayurvedic medicines for getting better clinical results.
Reasons for Increasing Interest on Ayurveda
- High preference and purchasing power of customers towards organic and herbal products.
- Natural approach that focuses on the disease cause and internal cure.
- Growing public awareness about the conventional methods of treatments and interventions.
- Holistic approach that treats a variety of clinical problems including physical, mental and genetic issues.
- Greater penetration of innovative Ayurvedic products, high-quality packaging and proactive strategic marketing plans thanks to the professional expertise of healthcare consulting firms.
- Emergence of India as a preferred destination of medical tourism with state-of-art infrastructure and healthcare industry-friendly initiatives.
- Expanding portfolio of Ayurvedic items in the personal care and food product segment.
- Endorsement from high-profile celebrities and spiritual leaders on the promising results of Ayurveda.
- Federal support and regulatory compliance towards traditional forms of medicine from the Indian government.
Advantages of Ayurveda
- Offers permanent cure by treating the root cause of the ailments, eliminating all the bacteria from the body and encouraging a healthy lifestyle that improves the mind, body and soul.
- Produces nil side effects as most Ayurvedic medicines are prepared from natural extracts of fruits, vegetables and spices which are non-toxic, chemical-free and safe for the body.
- Promises more effective healthcare outcomes in curing chronic ailments that affect the liver, heart, kidneys and stomach.
- Rejuvenates the damaged cells and offers a long-term solution rather than just temporary relief from pain and other symptoms.
- Is pocket-friendly to the masses as Ayurvedic medicines are cheaper making healthcare accessible and affordable to many.
- Adopts an integrated and balanced approach to disease treatment and prevention.
- Protects and safeguards the environment from the ill-effects of pollution as it uses ingredients from nature and not artificial or synthesized constituents.
- Has busted the age-old myth that it can cure only health issues related to abdomen, sexuality and skin.
Some Leading Indian Ayurvedic Companies
- Patanjali
- Dabur
- Himalaya
- Vicco Labs
- Baidyanath Group
Trends in Ayurveda
- In recent times, an increasing number of Allopathic medical practitioners are recognizing the holistic healing benefits of Ayurveda and recommending its’ usage to patients for curing several ailments. Research also reveals that both forms of medication (Allopathic and Ayurvedic) can work together safely to improve the patient’s condition faster without detrimental effects.
- On the education front, a remarkable number of students are opting for Ayurveda. This field has replaced dentistry as the preferred choice for medical education.
- A good number of practices in Ayurveda (like Shirodhara) are now automated under the guidance of healthcare operations management to deliver a better quality of treatment and improvised services.
- Thanks to technological innovations in the healthcare field, some specific and rewarding approaches in Ayurveda like Swaras Chikitsa (remedies from fresh herbal juice extracts) are gaining momentum.
- Telemedicine has penetrated the Ayurvedic sector making it possible for patients to take treatment remotely without the necessity of the doctor’s physical presence. This system is also helping the patients to monitor and track their diet, medication schedule, vital body statistics and diagnostic results thereby expanding the global reach of Ayurveda.
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