Amongst the various Indian industries, healthcare happens to be one of the largest and significantly growing sectors both in the context of revenue and employment. One of the major reasons that has accelerated this magnificent growth is the broadened coverage, exhaustive spectrum of services, increased societal awareness and rising expenditure by both private and public stakeholders. Apart from

In life, the only thing constant in life is change and this is especially true of healthcare. quality healthcare management can be achieved only if the hospital operations management adapts to the changes in the environment and industry. It is not a mere case of "change or be left out" but a more life-changing scenario where a small

The human mind has a unique nature that we remember the very first and last minutes of an experience, better than all of the action in between. This is the reason why every advertisement or marketing promotion starts with the brand name and ends with it.Hospital brand building is no different in this aspect. The patient or the

With the ever increasing competition in healthcare sector today, hospitals face several challenges including the changing expectations of patients, rising costs, technology upgrades, economic recessions, upward surges in uninsured patient care and increasing demand for outpatient services. Healthcare Operations Management (HOM) essentially involves streamlining healthcare operations to improve patient experience. Hence, it is crucial that HOM aids hospitals