Dramatic changes have occurred over the past 25 years in the disease patterns in India. In the 90s, almost 50% of the deaths were due to communicable, nutritional, maternal and neonatal diseases like tuberculosis, diarrhoea, anaemia etc. These still contribute to 1/3 of the deaths in the country. But with India's economic development, there has been a drastic

Patient acquisition and retention are the motives behind every marketing activity of a healthcare practice. A healthy practice of a doctor sees at least 30-50 new patients per week. The patient acquisition is a complex task that involves superior care and quality medical care followed by precise marketing strategies that are in line with the patient's interests. The

Healthcare Industry is currently facing a competitive era with sophisticated demands from patients, who are now, more of, proactive medical consumers. Patients today make informed healthcare decisions after extensive clinical research and rely substantially on the internet for reviews and recommendations on healthcare facilities and physicians. With tremendous pressure on reducing healthcare costs, the focus of healthcare has

Healthcare ethics (also called medical ethics/bioethics) encompass a set of moral principles, beliefs and values that guide our choices and decision-making in healthcare. It is the core and heart of the patient-centric healthcare system. Ethics help us in judging and discriminating between our sense of right and wrong, reinforcing our beliefs about the rights we possess and endorsing the duties