Patient acquisition and retention are the motives behind every marketing activity of a healthcare practice. A healthy practice of a doctor sees at least 30-50 new patients per week. The patient acquisition is a complex task that involves superior care and quality medical care followed by precise marketing strategies that are in line with the patient's interests. The

National Accreditation Board for Hospitals and Healthcare Providers (NABH) is a constituent board of Quality Council of India. It is aptly structured to meet the much-desired needs of consumers for setting up benchmarks for healthcare quality management. It establishes and operates NABH Accreditation Standards and Programmes for healthcare organisations though it is a fully autonomous body. It is

Today, healthcare sector is not merely amongst the fastest growing ones in the industry, but also facing rapid and enormous transformations .This is because it is undergoing a paradigm shift from the conventional ‘fee-for service model’ to a more ‘value-based reimbursement realm’ . Thereby all Healthcare Consulting Firms(HCFs)  should guide Health Care Providers (HCPs) to  focus on Health