The Healthcare sector in India is growing briskly due to its broadened service portfolio, strengthening coverage and increased funding by both private and public stakeholders. This market is expected to reach 132 Billion USD by 2023 and is witnessing huge investor demand from both domestic and international investors. With an increased impetus by the Indian government through long
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4 Golden Rules for the Preparation of Food in Hospitals for Patients
4 Golden Rules for the Preparation of Food in Hospitals for Patients

Well or ill, the food we consume should be nutritionally full! Catering the appropriate food is extremely important, even though there are various diet needs that need to be fulfilled. The maximized options of food choices with dense nutritional values improve the intakes. This is the fundamental way to be followed when dealing with a set up that
The Advantages of Video Marketing in Healthcare
The Advantages of Video Marketing in Healthcare

Seeing is believing and this is very much true in the healthcare industry. Patients like to have a first-hand view of the hospital infrastructure, diagnostic and treatment facilities, latest equipment available etc. This gives them satisfaction and faith in the hospital's professional competence. The best way for hospitals to gain this credibility is to opt for video marketing.Video
5 Ways for Strong Digital Marketing for Healthcare Practices
5 Ways for Strong Digital Marketing for Healthcare Practices

Like any other business, healthcare needs customers or patients to survive. With the ever-increasing competition in the healthcare sector, the only way to establish and maintain a steady flow of patients is by aggressive healthcare digital marketing.Healthcare marketing strategy should not be restricted to just enhancing the hospital's visibility or ensuring its patient traffic. Building trust, gaining goodwill
Impact of Communication Errors in a Hospital
Impact of Communication Errors in a Hospital

Communication is crucial in hospitals where everything is a matter of life and death. Poor communication affects both hospitals and patients dearly. For hospitals, communication errors can damage their revenue and reputation while for patients, it can cost them their lives. This is why it is very important to strengthen internal communication in a hospital.Internal communication in a
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