The human mind has a unique nature that we remember the very first and last minutes of an experience, better than all of the action in between. This is the reason why every advertisement or marketing promotion starts with the brand name and ends with it.Hospital brand building is no different in this aspect. The patient or the

Information and Communication Technology or ICT has invaded all parts of our life including healthcare. As an industry, the main aim of Healthcare is to improve quality and accessibility of medical service while reducing its costs. ICT comes as a boon to Healthcare in helping it face its many challenges and resolving its conflicts.  Let us see how.            

The hospitals are crowded places with hundreds of patients scampering here and there from one counter to another, nurses and ward boys hurrying about as the doctors moving here and there. All this tends to create an air of anxiety escalating the tensions of the already-stressed patients and relatives. This is why crowd control at hospitals is a

A Hospital is the "Mecca of Medicine"- a veritable sacred ground where battles are fought every day against disease. Every day, doctors, surgeons, nurses, radiologists and a host of other hospital staff render yeomen service in saving hundreds of lives. Yet sometimes it's ironic how some hospitals are not able to gain the due recognition for their contributions

With the ever increasing competition in healthcare sector today, hospitals face several challenges including the changing expectations of patients, rising costs, technology upgrades, economic recessions, upward surges in uninsured patient care and increasing demand for outpatient services. Healthcare Operations Management (HOM) essentially involves streamlining healthcare operations to improve patient experience. Hence, it is crucial that HOM aids hospitals