Dramatic changes have occurred over the past 25 years in the disease patterns in India. In the 90s, almost 50% of the deaths were due to communicable, nutritional, maternal and neonatal diseases like tuberculosis, diarrhoea, anaemia etc. These still contribute to 1/3 of the deaths in the country. But with India's economic development, there has been a drastic

Patient acquisition and retention are the motives behind every marketing activity of a healthcare practice. A healthy practice of a doctor sees at least 30-50 new patients per week. The patient acquisition is a complex task that involves superior care and quality medical care followed by precise marketing strategies that are in line with the patient's interests. The

Healthcare Industry is currently facing a competitive era with sophisticated demands from patients, who are now, more of, proactive medical consumers. Patients today make informed healthcare decisions after extensive clinical research and rely substantially on the internet for reviews and recommendations on healthcare facilities and physicians. With tremendous pressure on reducing healthcare costs, the focus of healthcare has

The customer is always the cynosure in any business because its survival and reputation largely depend on the experience and the satisfaction got from the services rendered. To gauge this, feedback constitutes a critical component for successfully running any form of business today. If one is not aware of the customer’s needs and wants, virtually every business decision