When we say the word " Nurse", the one person who immediately comes to our mind is "Sister Florence Nightingale". Imagine if such a nurse was to leave your healthcare organization?  Wouldn't it be a huge loss? Well, this is what happens most of the time in Indian hospitals and is called "attrition". Attrition is the voluntary abandonment

Digital marketing is spreading its domain everywhere and healthcare is no exception to it. Marketing in the healthcare industry has taken a new digital dimension and healthcare consulting firms have revolutionized patient engagement through social media and websites.The following statistics just prove that healthcare digital marketing has a huge impact on the potential patients and their selection of

Apart from being centers of holistic healthcare, hospitals are fundamentally business enterprises that thrive on customers for their existence. The main objective of any hospital would be to attain profitability by sterling service and patient satisfaction. To accomplish this, a hospital must see its "patients" as not mere seekers of therapy but as "customers" who deserve to leave

Healthcare sector is currently undergoing intense flux. There is an exponential growth in medical transactions coupled with immense advancements in medical technology, pharmaceuticals and patient care. Consequently, hospitals are no longer viewed as confrontation corners for contending parties (medical staff, sick people and caretakers). Rather they are perceived as healthcare facilities designed for personalized patient treatment.This paradigm shift

A Hospital is the "Mecca of Medicine"- a veritable sacred ground where battles are fought every day against disease. Every day, doctors, surgeons, nurses, radiologists and a host of other hospital staff render yeomen service in saving hundreds of lives. Yet sometimes it's ironic how some hospitals are not able to gain the due recognition for their contributions