High-Quality Services is an Efficient Way for Patient Satisfaction
There are certain significant changes happened in the healthcare industry in the past years. Some of them are equip the hospitals with trending facilities, new inventions in medical care, increase in third-party payers such as government and insurance companies, availability of information through internet services, and much more. The common point of all these changes is ‘Patient Satisfaction’. Hospitals and other healthcare providers are in tough competition to provide enhanced value based quality healthcare to patients. The rule is simple, if a hospital is addressing a patient’s health issues comprehensively in a convenient and comforting atmosphere with the help of efficient medical staff and advanced equipment at an affordable cost, is lying down a path for patient’s satisfaction and can be the industry leader, soon.
Patient satisfaction is considered as the indicator for calculating the quality of healthcare services. It is capable of impacting the patient retention, outcome of clinics, malpractice claims, efficiency, and modern works and as well patient-centred monitoring. It can be the real thing that profoundly influences the success of both the doctors and hospitals.
Today, all the patients see themselves as the buyers of health services, and so there is a necessity to acknowledge every patient’s individual needs by putting extraordinary prominence on the delivery of quality healthcare. Quality treatment means, not just the treatment. It includes the way patient is treated from his admission to discharge from the hospital. Hence, hospitals houses many professionals from other sectors such as HR professionals, management graduates and quality analysts, who work for a common goal - patient satisfaction. Every player in healthcare industry has recognized that higher patient satisfaction brings loads of benefits in different ways in return - such as,
- Leads to customer loyalty
- Enhanced patient retention i.e. satisfying a single customer can reach approximately reach up to four
- Can command higher price without losing their profit
- Constant profitability
Improved staff morale with fewer staff proceeds which direct to increased productivity - Decrease of malpractice risks
- Quickly tackle accreditation issues
- Enhance both personal and professional contentment
Along with these, hospitals need to take time to maintain the standards of the hospitals such as,
- Telephone Service – Smart and intelligent person to handle calls with a good practice of voice to help doctors with the additional calls during their professional work.
- Office Appearance – Design it aesthetically with the well-furnished item and as well make it properly spaced with good interiors.
- Waiting Time – Patients expect to see the doctor as early as possible. The waiting period should be as less as possible.
- Patient-Doctor Relations – Satisfaction of the patient can increase based on the inter-personal skills of the physician.
- Patient Edification – Clear their doubts with more tolerance and kindness. Be proactive while knowing concerns and be informative while advising.
- Crisis Handling – Hospital infrastructure and aspects should be easily accessible and patient friendly.
Doctors should be capable enough to address patients’ complaints and this is crucial culture and attitude of the hospitals. A patient satisfaction survey indicates that patients expect cost-effective care with other facilities like dietary services, house-keeping, lab facilities, pharmacy and more.
