FrontEnders Healthcare Services Pvt. Ltd

Virtual reality is the latest trend in technology and the impact it is creating is just revolutionizing the way various industrial sectors are functioning. It is no secret that virtual consultation, also known as telemedicine has the potential to change the world and it has already been proved. Telemedicine has become the boon to the growing economies and it is bringing quality and timely healthcare even to the rural areas.

And, when the questions like ‘Is virtual consulting going to change the way healthcare functions?’ are asked, the answer would be a resounding ‘Yes’. The recent survey conducted on the impact of telemedicine can resolve around 75% of basic health ailments.

Not just the remote areas, telemedicine is gaining popularity day by day in the developed cities as well. There are numerous perks in availing telemedicine. Continue reading the blog to know everything you should know about virtual consultation.

What is a Virtual Consultation –

Ever participated in a videoconference with your boss? When you can get the things done and decisions made over a videoconference call, why not apply that leverage to healthcare? The doctors or nurses could see the patients over a video call or over a mobile app, review their medical condition and provide medical care virtually.

This trend is getting popular across the globe and has become the reason behind the healthcare management reaching out to the healthcare consulting firms to set up a virtual consultation cabin in their facilities.

Here is a deep look into the benefits of virtual consultation both for the healthcare receivers and for the providers.

The Benefits of Virtual Consultations –

Care at Your Convenience – The technologically-enabled healthcare service helps patients receive the medical care without getting their daily activities disrupted. Telehealth services are in the transition phase, allowing the doctors to diagnose and provide medication even without touching the patient.

Increased Care and Accessibility – There are thousands of rural areas in India where the medical help is yet to see the dawn of quality. People living in these areas do not have better medical facilities and it consumes considerable time to make the facilities available. With the increased accessibility of quality medical care through virtual consultation, people get to avail quality medical care.

Real-time Assistance – Virtual consultation enables the receiver to avail quality healthcare by qualified medical professionals with real-time assistance and accessibility. The accessibility of reaching wider public makes telemedicine more prominent and efficient, just like the regular healthcare ways.

Cost Efficiency – With the increased costs in managing a hospital, virtual consultation comes as a relief. The healthcare management can save considerable amount of time in building a generation strong and healthy. Provided the advanced equipment, telemedicine can be the way to go for healthcare providers to expand their operations.

Remote Diagnosis and Treatment – The technological advancements in healthcare are allowing the doctors to perform diagnosis and even provide medical care that is beyond basic. Receiving and reviewing medical documents would be easy through telemedicine.

Remote Monitoring – Wide variety of medical equipment is there which enables the doctor and nurses to monitor the vitals of the patient remotely. With the help of these wireless transmission equipment, the doctors could easily receive information and analyse it for further action.

Easy Access to Medical Records – Another perk of virtual consulting! Through advanced cloud storage systems, doctors can access the patient’s medical information remotely. They even can modify and discuss with other doctors on the same.

Even though telemedicine has the potential to bring quality medical care to wider populace, there are some gaps in telemedicine that may fragment healthcare. Overuse or inappropriate use of medical services can be the biggest challenge of telemedicine.

Virtual consultation has been of great advantage not only to the patients but also for the healthcare management. Get in touch with the best healthcare consultancy in your locality for more information on virtual consultation.

A Hospital is the "Mecca of Medicine"- a veritable sacred ground where battles are fought every day against disease. Every day, doctors, surgeons, nurses, radiologists and a host of other hospital staff render yeomen service in saving hundreds of lives. Yet sometimes it's ironic how some hospitals are not able to gain the due recognition for their contributions to the world of healthcare. Why so? This is because of the flaws in their external communication which can be corrected only by an able healthcare consulting firm.
External Communication is the "image that the hospital portrays to the world". It is the message that people derive from print, social and digital media about the hospital. A hospital's reputation, stature, social and business standing and professional competence - all depends on its external communication. This is why external communication is pivotal for the hospital’s functionality.

Why is external communication vital for hospitals?

Effective communication in healthcare is achieved only when the right messages are conveyed across all channels, both within the hospital and to the outside world. Of this external communication is most crucial because

The hospital's brand reputation relies on its external communication.
It nurtures trust in the minds of the people, patients and the media.
Even government and policy-makers rely on the hospital's external communication.
It reinforces the stakeholders' trust in the hospital.
It silences unwanted rumours or false propaganda against the hospital.
It handles the Public Relations and furnishes the right information to the media
It manages the online reputation of the hospital by responding to negative feedback and taking immediate remedial measures.
It acts as the "Voice of the hospital" in the outside world.

How to implement effective external communication in Hospitals?

1. Define Communication Strategy
Outline a clear Communications strategy with definite goals, audiences and timelines. Communications Strategy is a must for any hospital. It can be created in-house or with the help of a Healthcare Marketing Agency. The Communications Strategy must synchronize with your brand values and mission statement

2. Proactive or Reactive?
External communication involves media campaigns about the hospital in print, electronic and social media like print and TV ads, Facebook ads, Instagram or Twitter posts, promotional campaign mailers and leaflets, newspaper article and blogs. Decide whether your external communication is going to be proactive and talk about the hospital's values or be reactive and just reply to comments and feedback in the media? A right mix of both proactive and reactive responses makes your communication effective.

3. Integrate internal and external communication
For effective communication, integrate your hospital's internal and external communication seamlessly. The same message must be conveyed throughout both inside and outside the hospital. Use your hospital's communication department to achieve this by keeping them well-informed about the campaigns, PR events and all necessary details to handle media inquiries.

4. Convey a strong, positive and unique image
Your hospital is doing a wonderful work. So, why not talk about it strong and positive? Highlight the uniqueness of your hospital- Is it the strong competence of the medical professionals, the genuine patient care, cost optimization or the latest equipment or healthcare information systems? Create a bold brand image and stick to it.

5. Use real-life examples
With concurrence from the patients, try to cite real-life successful examples using EMRs from your Hospital Information Management systems. This renders an authentic touch to your external communication.

External Communication is the lifeline of your hospital's success. Craft your external communication cleverly with the help of an expert healthcare consulting firm and achieve a new milestone of success.

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Virtual Consultation – The Benefits and the Challenges

What is a Virtual Consultation –

The Benefits of Virtual Consultations –

Why External Communication is Pivotal for Hospital’s Functionality

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