The days of hope are here in the form of the new Covid-19 vaccine. With the impacts of Covid on healthcare still as fresh as the morning dew, hospitals and other healthcare units are on the lookout for the befitting communication strategy that engages, educates, and makes people trust the vaccine.  India being listed as the third country

The world is still reeling from the wake of the pandemic. Healthcare players are very well aware that these are unprecedented times and spells like these require innovative hospital management tactics that fit the bill.  The country is heading into the 8th month of the lockdown, yet the players still need answers and solutions for a plethora of

Specialists from the medical services industry agree that telemedicine has been around for quite a while now, but its significance was acknowledged clearly during the pandemic, which has given a lift to the health tech system in India. Because of the lockdown, organizations have been pushed towards digitization so as to support their business. Also, this has quickened

As India slowly started unravelling the lockdown in many states, the healthcare industry, along with the other industries, is gearing up to provide the much-needed healthcare services like the days prior to the pandemic.  However, restoration of other services when the fight with the Covid-19 pandemic is still on is a mammoth task. A well devised post-lockdown organizational

A hospital is a humungous set up to run various wards, labs, ICUs, work stations, etc. The captain of this ship is the Hospital Manager. His role of Professional Financial Management  keeps the hospital's ship sailing smooth. He has to be a jack-of-all-trades and still mastermind the hospital's operations and growth. His portfolio of tasks is diverse and

Amongst the various Indian industries, healthcare happens to be one of the largest and significantly growing sectors both in the context of revenue and employment. One of the major reasons that has accelerated this magnificent growth is the broadened coverage, exhaustive spectrum of services, increased societal awareness and rising expenditure by both private and public stakeholders. Apart from